Fashion-Forward Bar Codes to Eliminate Fashion Week Wait Lines

Bar codes have never been so trendy.

As Mercedes-Benz Fashion Week moves to the Lincoln Center, it turns to digital tools that will assist with the registration, invitation and check-in processes. According to WSJ.COM, Vice President of Strategy at technology services firm Control Group explains, ‘these new technology systems will transform the experience of virtually everyone connected to this event. Designers, PR agencies, the media and event attendees will notice greatly improved services, an improved online experience and better, faster information delivery all around.’

The technology allows a designer or public relations house to send electronic invitations (majority are doing away with physical snail mail paper invites) in addition to receiving RSVP’s and managaing their event registration in real time. By having the guest list sync with the seating arrangement, the check in process is expedited.

With this new technology, the check-in process is more efficient and resistant to potential tent crashers. In the past, guests were expected to stand in long slow lines with their physical invitation in hand as publicists came around checking in guests one by one via clipboard. This September, Fashion Week guests must check in at kiosks by swiping their invitation bar codes–be it a printout of their electronic invitation or an email on a smart phone. In return, the kiosks will print out their seating assignment granting fashion show entry. The onsite hardware enhancements via the Fashion GPS for Mercedes Benz Fashion Week check-in desks,significantly reduces the wait times for event check in as the design houses can view up to the minute guest arrival information allowing them to easily view and quickly fill in any open seats.

Peter Levy, Senior Vice President of IMG is confident the revamped press credentialing guest check in systems are prepared to handle the estimated 100,000 attendees. He says, For the fashion industry, the new technology is ‘like going from the Stone Age to 2090.’

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