The Bronx the next craft beer boom ?

The historic inspiration for Steve Nallen’s new Bronx-based beer brand Jonas Bronck’s Beer Co. came from the Swedish farmer Jonas Bronck who’s farm stood in the South Bronx nearly four centuries ago .It happened when Nallen, a lifelong Bronx resident of Woodlawn and accountant by trade, was scouting the South Bronx for a site for a possible beer garden, looking to create a destination hangout for the undeserved borough.

Nallen a Bronx-history buff realized that he was on the former site of the farm of Jonas Bronck the 17th-century settler who gave the borough its name . Nallen told the NY Post , “I looked at Sam Adams, the most successful craft beer in the country, and it’s named after an old guy from Boston,”

It also happens, to be the same former farm site where Damian Brown and Chris Gallant just opened the office for the Bronx Brewery, in a walkup under the Third Avenue Bridge entrance ramp. Brown and Gallant, are hoping to put The Bronx on the craft beer map with their Bronx Pale Ale.

The Bronx home of the New York Yankees was home to numerous breweries before Prohibition and is on the cusp of a mini-craft beer boom. Both brewers say they’re looking not only to sell suds, but to stoke pride in a borough that’s sat in the shadows while Brooklyn the home to the long-running Brooklyn Brewery and several other craft-beer makers has been worshiped as the avatar of all that’s hip and homegrown.

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