Sony Bravia KDL 52EX700

The Sony KDL-EX700 is one of the two edge-lit LED-based LCDs that have been released this year, the other being NX800. While both deliver almost similar kind of picture quality, the EX700 offers superior uniformity and bright room performance. This is thanks to the matte screen that the EX700 has, which scores over the glossy screen on the NX800.

EX700′s comes with a swivel stand but unlike the NX800 it cannot be tilted back. The formers back panel is matte and exposed. The remote control that comes with the EX700 has a nice concave shape that sits well in your hands and the button arrangement on it is, in our opinion, extremely “finger-friendly.”

Consumers are really going to like the innovative “presence sensor” feature on the EX700. The moment you leave the room, this feature automatically turns the picture off. Think of all the power you can save with that, especially if you are the kind that is prone to leaving the TV on and wandering about the house. This feature is sure to find a lot of appeal among buyers.

Yet another interesting feature is the ambient light sensor. It adjusts the color and brightness of the television automatically according to ambient light in the room, improving picture quality. You do have the option to switch it off, but something tells us you are going to prefer it on.

For people who have a hard time wrapping their heads around all the functions of a new gadget, Sony EX700 comes with an onscreen user manual. Exploring the features of this television becomes a breeze. It is systematically divided into chapters and there are enough illustrations to make things absolutely crystal clear for you.

So, the good things about the EX700 are the automatic power-off feature, energy-efficient design, the matte screen, accurate color display and excellent internet services including Amazon Video, and Netflix. On the flipside, you do have to deal with lighter black levels, darker areas that are tinged blue, and a less-than-even screen uniformity.

Overall, the EX700 isn’t exactly what we’d call a stunner and it’s not going to wow people looking for a home theater system to place as a centerpiece in their homes. Nevertheless, this mid range LCD is definitely a more practical choice over the more expensive options out there and buyers will veer towards its eco-friendliness and Internet video.

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